MALT & MARKETS
From barley to malt. From brewing to city life.
China is a central market direction for Grain House Australia. Understanding the malting and brewing value chain helps frame a more useful conversation about grain requirements.
THE MALTING CONNECTION
The specification travels beyond the grain.
For malting enquiries, the grain needs to be considered in the context of the maltster’s processing requirements. Typical stages include steeping, germination and kilning.
THE INGREDIENT
Malt brings new possibilities.
Malting develops the grain for downstream uses. Different malt requirements call for specific raw-material and process considerations, which should be confirmed with the buyer.
THE BREWING CONNECTION
A grain conversation. A brewer’s perspective.
Malt is one of the ingredients used in beer. Looking downstream to brewing helps place raw-material enquiries in a broader industrial context.
THE CITY CONNECTION
At the end of the chain, there is an occasion.
Restaurants, social dining and city venues form part of the setting in which beer is enjoyed. Shanghai’s skyline provides a view of China’s urban market context.
For adults of legal drinking age. Please enjoy responsibly.